Discover Your IWA
Our guide to discovering your Ideal Wedding Avatar. This is crucial for your brand as you rise in the wedding markets. This is the exact process we went through when deciding on the types of weddings we wanted to book going forward.


See our brand change here:

Before  we  decided on  our  IWA

After  we  decided  on  our  IWA

Consectetur

Repudiandae

This guide is for you if...

You are not booking your ideal weddings right now...

You feel like your portfolio isn't reflecting the weddings and clients you dream of booking. Deciding on your IWA can make a big impact on your portfolio and in turn the weddings you book.

You want to reach a higher market of clients.

In order to raise your prices and make more money you need a clear idea of who you want to serve. The higher wedding markets require you to have a solid brand, curation, and consistency. This starts with knowing your IWA.

Something needs to change but you're not sure where to start.

This is where the change begins. If you are not reaching your ideal clients and weddings then we need to break down what brings you the most joy and creativity with your work.

FAQ's

Don't see your question?
Send me an email: 

emily@thehancocks.co

  • What does IWA mean?
    IWA- Ideal Wedding Avatar. The term we use to describe the weddings we want to book over and over again.
  • Is this similar to ICAs?
    In short yes, but IWA goes a level deeper than ICA. At the end of the day, we felt knowing what coffee they drank, where they bought their clothes, etc. did NOT help us with booking clients.
  • I'm not a wedding photographer, is this for me?
    This is more geared towards to wedding photographers but lifestyle and other types of photography can also use this guide. The tasks in this guide would work and apply to other types of photography.
  • Is this for newer photographers or experienced?
    This would be a game changer for a newer photographer as this will help you attract your ideal clients/weddings from the very beginning! However, this is for any level of experience. This is for you if you need to refocus your brand.
"This helped me actually figure out my ideal client and how to shape my business to attract those clients! Learning what to show and share was eye opening for me! I can take what I learned with me and apply it in whatever way as my business continues to grow."

Elsa Judkins Photography

"This guide has equipped me with invaluable tools, enabling me to not only navigate market trends adeptly but also to actively seek out and capitalize on opportunities to book weddings that fit in my IWA."

Rebecca Crosby Photography

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IWA- Ideal Wedding Avatar. Define and research the type of event you wish you had every single wedding.


The Discover Your IWA Mini Guide Includes:


An IWA description- what it means and why it's better than an "Ideal Client Avatar"


IWA Checklist- Questions and Action Steps to help you with defining your unique IWA


Outline of the Process- Step by step guide on elevating your brand to match your newly discovered IWA.

  • Total payment
  • 1xDiscover Your IWA Mini Guide$39
    -+

All prices in USD

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